The email program is largely built and sitting safely in draft. Below is what's already done, then the short list of decisions and assets we still need from you. The starred one unlocks everything else.
Updated June 2026 · nothing has been sent, everything is in draft
Already built (in draft)
No action needed, just so you can see it moving
✓Your Klaviyo, audited and connected. We found the real problem: emails were sending from a Gmail address, which is why almost nobody saw them.
✓17 branded emails built in your voice (the welcome series, 7 "Letters from Helios" using your own words, and more).
✓Your list cleaned up. One clean "Zorbers" list going forward, and your 276 long-time subscribers gathered into "Senior Zorbers."
✓The full welcome journey, automated. New subscribers and your loyal seniors each get a tailored welcome plus a weekly letter, all built and waiting.
✓A link-in-bio hub matching your brand, built to replace Stan.store and capture emails to your own list.
The one that unlocks the rest
Decide first
Buy a domain for branded email Need your callEverything above is ready but cannot send yet, because email still goes from a personal Gmail address, which the inbox providers no longer trust. Buying your own domain (about $10/yr) lets us send from an address like hello@homerhelios.com that actually lands in the inbox. This is the single switch that turns the whole program on. Yes or no?
Quick approvals
A yes or no on each
The "Senior Zorbers" re-introduction ApproveYour 276 longtime subscribers are mostly cold (they haven't been emailed properly in years). The plan: one warm "still want in? here's the free book" email to them, then we keep only the ones who tap and quietly retire the rest. This protects your inbox reputation instead of blasting dead addresses. Good to go?
The next batch of emails ApproveWe're holding three more sets for your sign-off before building: the Inner Circle (Heliosphere/coaching), the cart-recovery emails, and the 30-day Zorb drop countdown. Approve and we build them like the rest.
Sender name + reply-toConfirm we send as "Homer Helios" and that replies go to an inbox you actually check.
The guide handoffRight now the free guide is delivered via your Gumroad link. Fine to keep, or do you want it gated so people must give an email first? (We recommend gated, it grows the list.)
Assets we need from you
Drop these in the shared folder
Logo files + a headshotHigh-res Helios logo, and a photo of you if you want it on the link hub instead of the sun emblem.
The live store / apparel URLsYour Helios Honey shop link and the Zorb apparel / pre-order page, so the buttons point to the real pages (we have your honey signup and collab links already).
Collab descriptorsA one-liner for each affiliate partner if you want to tweak our best-guesses (Ra Optics, Based Supplements, Carnivore Crisps, etc.).
The Zorb drop
Lock these to schedule the countdown
Drop date Pick oneOur top pick: the Transfiguration, August 6, the Orthodox feast of the divine light ("his face did shine as the sun"). It could not fit the brand better. Alternate: Lammas, August 1. Pick one and we time the 30-day countdown to land on it.
Pre-order window lengthHow many days the pre-order stays open before the shirts go to print. This drives the urgency in the countdown emails.
Tee price + the "Zorb" definitionConfirm $40 (recommended, round, premium), and approve the public definition of "Zorb" for the dictionary campaign.