Helios · Email Program

The Flows & Example Sends

The core flows plus the 30-day Zorb drop countdown, written in the language of the tribe. Real copy you can load as-is. Letters from Helios use Homer's own captions, word for word.

FLOW 01

The Front Door

TriggerSubscribes to the Strength Guide opt-in
GoalDeliver the guide, welcome them to the brotherhood, set the frame
Cadence1 email, immediate
FLOW 02

The 7-Day Zorb Protocol

TriggerCompletes the Front Door
GoalInduct into the ethos, one practice at a time
CadenceSpaced out: roughly one every 3 days, across ~3 weeks, so it breathes

Seven practices, sent Day 2, 5, 8, 11, 14, 17, 20. Content first. The product appears only as the equipment for a life they are already living.

FLOW 04

Letters from Helios

TriggerOngoing broadcast to engaged subscribers
GoalKeep the bond alive in his own voice
CadenceRoughly weekly

These use Homer's real captions word for word (marked below). We only add the subject line and the closing call to action.

FLOW 05

The Inner Circle

TriggerEngaged subscribers and repeat buyers segment
GoalConvert the most committed into the Heliosphere and coaching
Cadence2 emails, a few days apart
FLOW 09

Sundown

TriggerAdded to cart or started checkout, no purchase
GoalRecover the sale with conviction, no discount
Cadence2 emails: ~4 hours, then ~24 hours
CAMPAIGN

The 30-Day Zorb Countdown

TriggerScheduled broadcasts to the list and the drop waitlist
GoalBuild anticipation, define the word "Zorb," charge energy and vitality, then turn it into FOMO
Cadence10 sends over 30 days, escalating into drop day (targeting the Aug 1 solar launch)

Three phases: Days 30-21 plant the movement and define the word. Days 21-11 charge energy and vitality with the practice. Days 7-0 turn it into Founding Zorber FOMO. The waitlist always gets First Light Access, one hour before the public.